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What is SEO???????


Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:









What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

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How to Survive The Google Penguin Algorithm


Since early 2011 when they updated their Panda algorithm, Google has concentrated its efforts to making sure that people have an enjoyable and productive experience when surfing the internet. Although this update was helpful to many quality websites, it has devastating effects to millions of webmasters worldwide. With their rankings destroyed and web traffic at an all-time low, many people had to review their Search Engine Optimization (SEO) strategies and seek help from professional companies to help them recover from the crippling effects of the Google Panda. Hardly a year after the dreaded Panda update, Google stepped up its anti-spam campaign by updating another major search engine algorithm, the Penguin, which came with is fair share of surprises. Webmasters who want their blogs or websites to rank higher in organic search results and enjoy traffic must conform to its stipulations.


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