Browsing all articles tagged with Search Engine Optimization
Aug
1
Comments Off on Online Marketing Tips to Capture the Attention of Your Target Market

Online Marketing Tips to Capture the Attention of Your Target Market

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There are free online marketing methods you can use to get your business noticed – all you need is time and a little creativity to put them in motion.

In the online world, where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Not only do you have to compete with large companies that have strong marketing departments, but you also have to compete with social media and many other distractions. However, this does not mean your online marketing efforts have to be over the top, or cost you tons of money to get you in front of your prospective buyers.

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Below are five inexpensive and creative ways you can market your business online.

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Oct
25

How to Survive The Google Penguin Algorithm

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Since early 2011 when they updated their Panda algorithm, Google has concentrated its efforts to making sure that people have an enjoyable and productive experience when surfing the internet. Although this update was helpful to many quality websites, it has devastating effects to millions of webmasters worldwide. With their rankings destroyed and web traffic at an all-time low, many people had to review their Search Engine Optimization (SEO) strategies and seek help from professional companies to help them recover from the crippling effects of the Google Panda. Hardly a year after the dreaded Panda update, Google stepped up its anti-spam campaign by updating another major search engine algorithm, the Penguin, which came with is fair share of surprises. Webmasters who want their blogs or websites to rank higher in organic search results and enjoy traffic must conform to its stipulations.

 

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Oct
22

The Anatomy of Tomorrow’s Inbound Marketing Strategy Today

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There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.

The anatomy of a robust inbound marketing campaign has similarities to the human spine. The human spine has five ordered sections – cervical, thoracic, lumbar, sacrum and coccyx – all of which are required to be in working order to live a pain-free, normal and productive life.

An inbound marketing strategy has five ordered sections, too – owned and earned media, landing pages, lead nurturing, sales interaction and retention. And all of them are required to widen the sales funnel, create acceleration through it and to optimize Marketing’s impact on revenue. If there’s a problem with any of the sections Marketing’s impact on revenue will not be optimized and the inbound campaign will be in poor health.

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Aug
13

Bundle Your Social Efforts With Sprout Social


Over the past few weeks, I’ve had the privilege of taking Sprout Social’s all-inclusive social media management tool for a test drive. With all the different social media venues available today, performance tracking can be a difficult task. Sprout Social takes care of this by compiling all your social platforms into one convenient interface. The purpose of this post is to reveal my findings to give you a better idea of what to expect from this awesome software as a service (SaaS).

General Overview

At the corporate level, companies often struggle with rationalizing the value of allocating time and energy towards social media, Twitter in particular. This is primarily a result of the lack of understanding in regards to social metrics and insufficient tracking. However, Sprout Social puts an end to all this by tracking useful metrics, such as engagement and influence, over your social networks. As the alter ego for the @PPCHero and @SEOBoy Twitter handles, I can tell you that this program was helpful in a variety of ways. Here are some pros and cons that I came across:

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Mar
2

Some SEO Mistakes Which You Should Always Avoid

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Search engine optimization (SEO) is vital to any successful blogging campaign. Therefore it should be implemented in the right manner. SEO itself is quite intricate for numerous reasons, but mainly because Google uses an algorithm, which takes several factors into account when ranking a webpage, and they keep changing it.

seo mistakes bloggers should avoid Bloggers : Some SEO Mistakes Which You Should Always Avoid
(Image source: Fotolia)

There are virtually so many SEO myths that it has become very difficult to know what’s 100% true, but I can advise you on which SEO mistakes you should not make:

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Oct
29

Social Bookmarking List For Search Engine Optimization


Technorati 9 Lets Do Bookmark 2
Digg 8 Logwa 2
delicious 8 Aaigg 2
reddit 8 Bookmark24 2
BlinkList 7 KuLaPo 1
MyBlogLog 7 iorkut 1
Kwoff 6 Jetmarks 1
Care2 6 Webpics SB Site 1
BibSonomy 6 Music Marks 1
kirtsy 6 NewsFinda 1
Backflip 6 BrightSapphire 1
Faves 6 Plibb 1
Simpy 6 Nunag 1
PodShow411 6 YooRL 1
DemforMD 5 BookmarkAll 1
ClipClip 5 Addictionaire Bookmarks 1
Searchles 5 Tactic News 1
Startaid 5 BookMark Site 0
iKeepBookmarks 5 Wibb-It 0
Spotback 5 Kabulis 0
Spurl.net 5 Social Directory Listings 0
Page Active 4 Letslogin 0
SoLinkable 4 ARMAC 0
OYAX 4 Sermons 0
Krumlr 4 Shastranet 0
SiteJot 4 Dekut 0
OYAX 4 Directory List Bookmarks 0
Tall Street 4 linkets 0
A1-Webmarks 4 News Marked 0
WireFan 4 Live Social Bookmark 0
Blurpalicious 4 Link Hunting 0
wagg.it 4 Buknoy 0
BlogMarks 4 Deep Linked 0
Tungaw 3 SiteJump 0
DiggDirect 3 Bookmark-One 0
Dizzed 3 xBangkok 0
EzySpot 3 upp.me 0
memFrag 3 LetsLinkin 0
Oopza Social Bookmarks 3 Bookmark Home 0
WeBBirU 3 Seek4News 0
Pathetic Blogs 3 Cloudy Tags 0
PlugIM 3 World of Tags 0
Th3 Scoop 3 Stick to This 0
Truemaster 3 List Your Post 0
Online Social Bookmarking 2 Psycmeister 0
gaddiposh 2 SitesBookmarking 0
Jackool 2 Tags Nest 0
Cadillac Tight 2 Digg Your Post 0
Websneak 2 Social Bookmarks 0
UanMe 2