Browsing all articles tagged with SEO Strategy
Aug
8

Move On From 10 Old SEO Methods

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I’m proud to say that I’ve never been responsible for a site that has been punished by any of the Google Panda/Penguin updates.

I’ve seen my fair share of Google fallout though, usually brought forth by someone after they’ve seen their traffic tank. They don’t know what happened, why, or much less how to fix it.

Truth be told, I’m surprised by how often I’ve been presented with this scenario. Every single time it’s boiled down to using bad SEO or outdated SEO tactics that they consider tried and true but are no longer valid.

As Mark Jackson stated in “7 Habits of Highly Effective SEO”:

While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall in line, and major algorithm changes shouldn’t be a concern.

And that’s the crux of the issue:

oldseobadmarketing

Here are 10 old SEO methods that I’ve seen come across my desk in the past two weeks and how you can do better.

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