Browsing all articles tagged with SEO
Aug
1
Comments Off on Online Marketing Tips to Capture the Attention of Your Target Market

Online Marketing Tips to Capture the Attention of Your Target Market

4.5

There are free online marketing methods you can use to get your business noticed – all you need is time and a little creativity to put them in motion.

In the online world, where getting lots of attention means cash in the bank, it is getting increasingly difficult to even get your target market to notice you. Not only do you have to compete with large companies that have strong marketing departments, but you also have to compete with social media and many other distractions. However, this does not mean your online marketing efforts have to be over the top, or cost you tons of money to get you in front of your prospective buyers.

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Below are five inexpensive and creative ways you can market your business online.

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Jul
26
Comments Off on What is SEO???????

What is SEO???????

4

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:

 

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What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

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May
13

How to Speed Up Website Load Times ? 5 simple Tips

2.7

That’s the first thing you need to know obviously and there is a great online tool you can use that will tell you your site speed in an easy to read load time ‘waterfall.’ This tool should identify to you whether or not your site is slow and in need of a bit of help. You can also use Google Analytics to view your page speed but it is less accurate and doesn’t give you as much information.

Speed up your website

 

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Oct
22

The Anatomy of Tomorrow’s Inbound Marketing Strategy Today

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There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.

The anatomy of a robust inbound marketing campaign has similarities to the human spine. The human spine has five ordered sections – cervical, thoracic, lumbar, sacrum and coccyx – all of which are required to be in working order to live a pain-free, normal and productive life.

An inbound marketing strategy has five ordered sections, too – owned and earned media, landing pages, lead nurturing, sales interaction and retention. And all of them are required to widen the sales funnel, create acceleration through it and to optimize Marketing’s impact on revenue. If there’s a problem with any of the sections Marketing’s impact on revenue will not be optimized and the inbound campaign will be in poor health.

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Oct
20

What is Google’s Disavow Tool

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At Pubcon Las Vegas on Tuesday (10/16), Google’s Matt Cutts announced a new tool to disavow links . After absorbing the news for a day, I have some advice – put down the keyboard and the Red Bull and breathe. Breathe in, breathe out, and then repeat.

As Uncle Ben said to Peter Parker, “With great power comes great responsibility, and my rice turns out Perfect Every Time®” – or something like that. My SEO friends are already reporting that their customers are asking to have links removed, and this has the potential to get ugly fast. I think this is, on balance, a good tool (one particularly handsome SEO petitioned Google for atext-file-based disavow back in December of 2011), but it also has the potential for serious destruction.

I. Who Should Use It?

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Sep
3

The Difference In Keyword Research For SEO vs. PPC

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Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different.

First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Where, when, how often?

Finally, consider what your margin for error is. If you don’t get exactly the right keyword, what’s the penalty?

PPC and SEO evaluation

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Aug
13

Bundle Your Social Efforts With Sprout Social


Over the past few weeks, I’ve had the privilege of taking Sprout Social’s all-inclusive social media management tool for a test drive. With all the different social media venues available today, performance tracking can be a difficult task. Sprout Social takes care of this by compiling all your social platforms into one convenient interface. The purpose of this post is to reveal my findings to give you a better idea of what to expect from this awesome software as a service (SaaS).

General Overview

At the corporate level, companies often struggle with rationalizing the value of allocating time and energy towards social media, Twitter in particular. This is primarily a result of the lack of understanding in regards to social metrics and insufficient tracking. However, Sprout Social puts an end to all this by tracking useful metrics, such as engagement and influence, over your social networks. As the alter ego for the @PPCHero and @SEOBoy Twitter handles, I can tell you that this program was helpful in a variety of ways. Here are some pros and cons that I came across:

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Aug
8

Move On From 10 Old SEO Methods

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I’m proud to say that I’ve never been responsible for a site that has been punished by any of the Google Panda/Penguin updates.

I’ve seen my fair share of Google fallout though, usually brought forth by someone after they’ve seen their traffic tank. They don’t know what happened, why, or much less how to fix it.

Truth be told, I’m surprised by how often I’ve been presented with this scenario. Every single time it’s boiled down to using bad SEO or outdated SEO tactics that they consider tried and true but are no longer valid.

As Mark Jackson stated in “7 Habits of Highly Effective SEO”:

While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall in line, and major algorithm changes shouldn’t be a concern.

And that’s the crux of the issue:

oldseobadmarketing

Here are 10 old SEO methods that I’ve seen come across my desk in the past two weeks and how you can do better.

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Aug
4

Inbound Marketing in Various Languages

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Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages (if they ever were).

Many people are becoming increasingly resistant to traditional “outbound” marketing techniques. Telemarketing, print and broadcast advertising, email shots, and other techniques are increasingly seen as unwanted intrusions to be avoided where possible – or simply ignored.

Inbound marketing works by providing quality content that people actually want to access and engage with. This may be in the form of website content, blogs, or social media posts.

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The accessibility and global nature of the Internet opens up a host of opportunities to help you get found by whole new markets, but there are a number of issues when it comes to marketing your brand across different languages.
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Jul
30

WordPress for Beginners: Power charge your site for SEO


WordPress Permalinks

While many SEO experts put a lot of emphasis on keyword-rich URLs, they don’t seem to matter so much recently. Moreover, with the latest Google Penguin update you can pull an over-optimization trigger quite easily. So instead of fine-tuning every post URL and stuffing keywords in it, just make sure your URLs are text-based and not post-ID based (like www.yourblog.com/?p=123).

This means to go to the Settings/Permalink Settings page in your WordPress admin and make sure the “Post name” option is selected. This is also the best way to make sure your link makes sense by itself. And when someone links to your post by using the URL as an anchor (which many bloggers do), you’ll still have a link with some keywords in it.

Another thing, even if you make this permalink change in the settings, WordPress always makes post-ID based URLs work. This may sometimes lead to duplicate-content issues if someone (or you by accident) link to a post using the UD. The plugins that I talk about in the next section will help you to solve this issue.

Using SEO Plugins

There are plenty of SEO plugins but these are the two I like most: All in One SEO Pack and WordPress SEO By Yoast. Both are very useful but I recommend you to use only one of them at a time. Using them together may lead to conflict.

Using All In One SEO Pack

In All in One SEO Pack, load its main page in Settings and make sure the plugin status is enabled.

 

All In One SEO Pack

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