Website Search Engine Optimization (SEO)


SEO is a great way to drive traffic to your site, and increase your statistics when it comes to leads and conversion data. However, it’s not for everyone. It requires a huge financial and time commitment in order to be executed properly and be successful.

What is SEO?

SEO involves making your site as attractive to search engines as possible so that you can rank high in a search index. More and more, internet users are not clicking past the second page of a search index. So, if your site isn’t on the first page, preferably at the top (or “above the fold”), you’re just not going to get seen. Because of this, through no fault of your own, you could pretty easily see the death of your internet campaign.

That’s why it’s important to be aware and consider devoting the time and energy it takes to embark on an effective SEO strategy. What exactly does that involve? Well, it involves four main components.

1.       Onsite Optimization means making your actual site as appealing to Google and other search engines as possible. That way you’ll get picked up and ranked higher than your competition. This involves making sure your URL is static instead of dynamic. Static URLs use keywords instead of coding, and tend to be ranked higher in a search index. Additionally, you should optimize your htaccess settings, meta information and your 301 redirects. This will all help your site be more appealing than your competition in the eyes of Google.

2.       Offsite Optimization helps people find your site. It means producing relevant back links, utilizing social media to get your name out there, comparing your site to your competition to see what is and isn’t working, and using user generated content.

3.       Keyword Research involves getting into the minds of your target audience. Without knowing what they are searching for specifically, you’re not going to be able to consistently rank high in a search index. It’s important to know which terms are popular, which terms are competitive and what combination of terms will help you to achieve high rankings and high conversion rates. That way you can implement those terms within your site to help optimize it.

4.       Conversion Optimization is essential to having a successful SEO strategy. It involves analyzing your data and converting it into useful information that can be applied to bettering your SEO campaign. This will help you to raise your ROI numbers and ultimately drive traffic to your site, and keep it there.

How Can You Get Started?

As stated before, this is a very involved process. It’s a process that – if you don’t have the time and knowledge to execute properly – will be doomed before it ever gets off the ground. So, what can you do?

Consider hiring a professional SEO Company to do the work. That way you can focus on running your business while someone else works to make you an internet search engine star. The average business will spend around $30,000 on an SEO campaign (with smaller business spending around $8,000 and larger businesses spending up to $250,000), which may seem like a lot for only one aspect of your marketing technique. However, like all of your marketing dollars, it’s an investment in you, which means it’s money well spent.

Optimum7 can help you achieve success through your website SEO campaign. We’ve been in the business for over 10 years and have helped our clients consistently rank high in Google and other search indexes. Contact us today to help your business get started with a successful SEO strategy.

36 Comments to “Website Search Engine Optimization (SEO)”

  • Nerissa Clarson November 28, 2011 at 8:51 pm

    yes I agreee Here’s some mildly amuzing stuff I found: Thought for the day? : Be safety conscious. 80% of people are caused by accidents.

  • soccermaster1 August 5, 2013 at 7:12 pm

    I have a roofing business that serves the Bay Area of California and I want to submit my website to search engines. How do I make it so that I show up at or near the top of the ranks when people search “roofs”, “bay area roofs”, etc.?

  • Miguel M August 9, 2013 at 2:23 am

    Need to hire a search engine professional optimization firm can anyone recommend tips to avoid getting burnt?

  • toast August 10, 2013 at 6:44 pm

    Need to know companies or education centers that offer search engine optimization courses.

  • soccermaster1 August 19, 2013 at 5:49 pm

    That also provides website designs and development, SEO – SEARCH ENGINE OPTIMISATION and E-commerce Solution?

  • Moore, Ron September 6, 2013 at 6:10 am

    Wher can I obtain or purchase leads that are from companies needing and or requesting Search Engine Optimization (SEO) for their website ?

  • Beavis September 11, 2013 at 11:38 pm

    This concerns SEO (Search Engine Optimization). I want to locate a particular url within the search results without looking through all the pages of search results.

  • Joey 01 October 2, 2013 at 12:31 am

    I am looking for some top SEO companies in Minneapolis and Saint Paul. Keep in mind it needs to be a SEO company in Minneapolis. We are looking for a way to get more sales online.

  • krow147 October 2, 2013 at 5:38 am

    I am looking to learn seo online for free and i have good command on English. Please provide me with the links so that i can read them and start learning.

  • friendly 4 October 9, 2013 at 2:05 pm

    Optimization does help only for contents,keywords,articles etc but not for images..How do i make my images from my website appear on the search engine’s search viewable

  • Myles October 9, 2013 at 2:40 pm

    What is Link Building in Search Engine Optimization?How can I do link building to my website?

  • Jenna October 9, 2013 at 11:25 pm

    Does SEO (Search Engine Optimization) get into the technical side of computers or get into concepts that would be too difficult for a complete computer novice to grasp? Are there any websites that offer free basic tutorials to learn it and can you recommend one? Does it require special software or anything?

    Any information would be appreciated.

  • Matthew October 10, 2013 at 5:19 am

    I have an automotive website and I want to rank on page one of google. Please share any secrets or tips so I can get my website on page one of google. Maybe we need an seo company or search engine optimization ?

  • Arminator October 10, 2013 at 5:37 am

    I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?

    Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.

    There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?

    Thank you !

  • everythingisgonnabefine October 10, 2013 at 5:41 am

    I have some sites that need SEO and I don’t want to pay a lot.

  • Armas October 10, 2013 at 3:04 pm

    NIIT offers search engine optimization program .I want to know about it how does it work? can i work as a freelancer?

  • Scott Bull October 10, 2013 at 3:41 pm

    The company I work for paid $40,000 in search engine optimization for their site last year and really haven’t seen many sales come in from it all. Why do they charge so much for what seems to be so little?

  • Seth October 10, 2013 at 6:56 pm

    Hi friends I’m planning to do Search Engine Optimization can anyone give me some suggestions

  • pratik October 11, 2013 at 1:26 am

    There seems to be a steep learning curve for SEO. How important is it to learn SEO?

  • blarg blarg October 11, 2013 at 1:32 am

    I have website and i want to Optimize website for yahoo and Google search engine please give me suggestions.

  • timq3dimensionscom October 12, 2013 at 12:26 am

    Looking to use SEO (Search engine optimization) for my new website.

    I was just wondering if anyone had any answers to the question above?

  • Joe M October 12, 2013 at 10:15 am

    I want the cheapest. Can they please include domain name registration, hosting, a maintenance package and search engine optimization (SEO)

  • Gamer959 October 12, 2013 at 8:40 pm

    how to do search engine optimization for a blog ?

  • cardskid22 October 14, 2013 at 9:01 am

    The job description involves selling web site design and search engine optimization packages to local business owners. Once the client makes a purchase, it is up to the representative to maintain a relationship with them, ensuring they’re satisfied with the services. Being able to upsell current clients is also required, as well as researching business’ and implementing SEO for clients’ website.

  • encyclopath October 20, 2013 at 4:01 pm

    I want to know any website designing company in India which provides all IT services like designing website pages , designing graphics , providing affordable search engine optimization (SEO services) and also data processing service preferably in West Delhi.

  • Lasagna delivery guy October 23, 2013 at 5:59 pm

    Does anyone have any facts or guidance on the SEO impact of using interstitial ads? They appear on a number of “big budget” sites like top-tier newspapers, magazines and video sites yet my guess is that Google and others would take a less favorable view of small sites using these ads. They are quite admittedly annoying, but can be profitable and beneficial in some situations.

    Does anyone have any first-hand experience working with these ads and the results (good, bad or non-existent) from the various search engines?

  • Andres C October 24, 2013 at 1:12 pm

    I just start my website for my online business, I try to get traffic from PPC and SEO but the search engine optimization prices are too expensive for me.
    How to deal profitability with search engine optimization prices?

  • Random October 25, 2013 at 7:37 am

    I remember back in the “olden days” of search engine optimization, it was mostly about the keywords in your META tags. Now, that clearly is not enough. I’m curious what I can do to optimizes search engine placement without paying thousands of dollars for someone else to do it for me. What are those people doing to get top placement?

  • Alex October 28, 2013 at 3:45 am

    What is the best lawyer search engine optimization tool out there? I’m a DUI attorney and pretty new to SEO work. I’ve tried reading about how to optimize websites but for real i don’t have all the time to go commenting blogs and other link building strategies, however, a friend of mine told em that there are great tools out there that are reputable and can help me rank my website steadily without getting penalized. I’m not looking for something that will get me on Google within 2 days, NO! Just something that will help ease the burden of SEO….and deliver good results in the end.

  • jaimin October 29, 2013 at 3:06 am

    What’s the best search engine optimization company? And what exactly do they offer? It seems there’s huge amount seo companies but not a lot that makes them different.

  • andresumoza November 7, 2013 at 12:19 pm

    There are all kinds of theories regarding linkbuilding and SEO. Have you heard about contextual links? Can you give an example? Why does Google love these links?

  • Bryant B November 15, 2013 at 2:48 pm

    I have a new website at
    Check it out! I have many new home decor and office decor products, as well as great gift ideas for every special occasion….just need ideas as to how to market this without it costing an arm and a leg….am working on a limited budget. The idea is to MAKE money with it, NOT SPEND every dime I have just to get it marketed and ranked on the search engines. If anyone out there has resources for excellent internet marketing, that is reputable, NOT SCAMS, and is easy to understand for the beginner, let me know! I know amazon.com has several books you can get, such as “search engine optimization for dummies”, or “keywords for dummies”…may have to go with that for now, to save on my expenses…already put TOO much into this project to give up on it….getting several hits a day to the site, but still no significant sales….any help I can get out there would be greatly appreciated. debs3

  • PoohBearPenguin November 17, 2013 at 3:59 am

    My company can build websites using Microsoft technologies like Asp.net C# , MS Sql server.
    Can do SEO (search engine optimization)

    Is it difficult to start such a business in this area?

  • Chris R November 27, 2013 at 11:39 pm

    I have a website, after a year it gets about 1 hit a day from everywhere. I dont have alot of content but keep adding it. How can I make more people come to the site? I have listed in some of the main search engines like yahoo and google and in about 50 directories… Any tips you can share would be great.

  • Scorch Delta-62 November 30, 2013 at 4:42 am

    If I have a company and I want my website to pop up on a search engine in the first two or three results how can I accomplish this?

  • ติดหน้าแรก Google January 18, 2014 at 9:13 pm

    You actually make it seem so easy along with your presentation but I find
    this matter to be actually one thing which I think I might
    never understand. It sort of feels too complicated and very large for me.
    I’m having a look ahead to your subsequent post, I’ll try to get the hang of it!